This year Mr Simple marks it's third year at the annual event and we couldn't be happier.
We are again located in the heart of the retail district - the super cool Very Small Mall sharing the stage with Dr Martens, Levis as well as The Iconic who are presenting Hunter gumboots.
There are local acts Spell Design for the girls as well as a couple of other fun pop ups.
For the third year, we wanted to go beyond previous, so we bought a shipping container, decked out the inside, ripped off a wall and replaced it with glass and gave it a new lick of paint. Here are some rolling shots throughout the process.
If you are going to the festival, make sure that you pop in and say g'day!
Here is the transformation of the container all the way to the festival.
Humble beginnings in the yard at HQ.
The initial fit out structure gets built.
Shelving and storage are put in.
The massive glass window gets injected.
The black exterior paint is whacked on, electrical and lighting is put in.
The crazy part begins...
Sliding on to the back of the truck.
Leveling out, then he needs to flip it around...
Swung around. Perfect.
Boom. Arrived on our little patch in perfect condition.
A view of the Very Small Mall from the Mr Simple shop.
An empty canvas with heaps of stock.
Stock in. Light box atop !
First shop on the left !
Checking the lighting as the sun starts to set.
Final preparations and tweaks.
Igniting the light box.
A bit of art and mirror behind the counter.
And there she is, all in a days work.
Mr Simple's opening hours for Splendour In The Grass 2014 -
Thursday: 10am - 7pm
Friday: 10am - 7pm
Saturday: 10am - 7pm
Sunday: 10am - 7pm
If you haven't already purchased a ticket then head over to their site and pick on up - the Amphitheater main stage looks unbelievable, there is more food and beverage options than I have ever seen and the location is first class.