245 Brunswick St
Fitzroy, VIC 3065
(03) 9417 2020

Mon - Sat : 10am - 6pm
Sun: 11am - 5pm


In 2003 we opened a shop at 245 Brunswick Street Fitzroy called The Lab Store.
From The Lab the concept of Mr Simple was born. As we looked for clothing that didn't have prominent logos and was rooted in a classic style we decided to make our own. 
245 Brunswick St Fitzroy is now a Mr Simple shop but if you look above the doorway you'll see the original Lab Store sign that reminds us of where we began.

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