We teamed up with Lee McConnell for some pop art inspired twists on VB’s iconic logo. Lee takes inspiration from the strangeness of everyday reality - making it brighter, stranger and like you’ve never seen it before. Creating this fun yardage which channels Australian summer culture with elements of the VB bottle and can, cockatoos and melted palm trees.
Lee McConnell is an ARIA nominated Visual Artist, Director & Animator, nationally known for his work with Dune Rats, Jack River and many others.
FABRIC: 55% Linen / 45% Rayon
FIT: Loose fit
WEIGHT: Light
TRIMS: Herringbone tape trim, pleated back, chest pocket.
MODEL: 5'10, wearing size Medium