In 2003 we opened a shop at 245 Brunswick Street Fitzroy called The Lab Store.
From The Lab the concept of Mr Simple was born. As we looked for clothing that didn't have prominent logos and was rooted in a classic style we decided to make our own.

In 2007 we started making tees, sweats and chinos for the store and supplied some wholesale accounts and that was the beginning of Mr Simple.

245 Brunswick St Fitzroy was a Mr Simple shop for many years, if you look above the doorway you'll see the original Lab Store sign that reminds us of where we began.

We are focused on becoming a responsible company.

This means the people that make our products, where the materials come from and the company culture that supports it all.

Thanks to everyone over the years that has helped us and purchased Mr Simple.

It feels like we've only just begun and we hope you enjoy the journey as much as we are.


Mr Simple.