When we first came across Rik Lee he was based in Melbourne, just like Mr Simple. Nowadays he lives in Bali, drawing for love and for a living.


We love his distinctive style of illustration, his mad skill with a pencil, his retro inspired pin-ups, his obsession with Chevy Impalas and mid-century Americana.
Rik is fascinated by icons that reflect particular eras, and we are all about classic too.
We came together to create clothes that are reminiscent of our childhood Aussie summers, and there is nothing better than ice cream on a hot summer's day.