It was only a matter of time before Australian menswear brand Mr Simple and The King of Cool collided.
Arguably the biggest style icon of the '60s and '70s, McQueen was either an actor who liked to race or a racer who liked to act. Depends what day you asked him.
Starring in iconic films The Great Escape and Bullitt, which features one of the greatest car chases of all time, McQueen was one of Hollywood's rarest characters, whose life offscreen was more incredible than any script.
The Rolling Stones wrote a song about him. He raced the fastest cars and motorbikes all over the planet. The world's highest paid actor at one point, he's likely to be the only man ever to be nominated for an Academy Award and inducted into the Off-Road Motorsports Hall of Fame.
"He's timeless and so it was the perfect inspiration for a collaboration," says Dave Fraser, director of Mr Simple. "We've woven his classic style into every part of this limited-edition collection."
Built around staples that McQueen made iconic, there are tees (some with prints inspired by his racing career), polos, cotton canvas shorts, short sleeve button up shirts and swim shorts, which are finished with woven tape that has Steve McQueen written along it.
It's easy to believe The King would approve.