Everyday Classics

Nine years ago in a little store (The Lab) on Brunswick St, Mr. Simple was born. In amongst the noise of graphic tees and what seemed like a kitsch era of fashion, we set out to create a timeless range of classics.

Mr. Simple Brunswick St, formerly known as The Lab


The understated t-shirt was our starting point. The goal? Create a solid  garment that fits true to size. Our initial colour palette was simple, black, white and navy. In recent times, we've experimented with washes, fabrications and added in an array of seasonal colours.


Classic white Tee

We have since introduced a long sleeve tee to our classics program. A great alternative to a basic tee in the colder months. Introducing textured fabrications such as the waffle jersey & knitted fabrics adds a subtle level of detail to our classic long sleeves.


All new longsleeve tee collection

As the cold chill of a Melbourne winter sets in, we approached our next category, hoodies, and crewneck sweats with a simple goal in mind, quality heavy-weight fabrics combined with contemporary fits. The end result was great layering pieces that serve an important purpose, to keep you warm.

Basic Zip Hood by Mr Simple

Our next challenge was a good chino pant, one that would feel at home skating down the road or stepping into a job interview. We focused on getting the two essentials right, fabric and fit. Over time our classic slim fitting chino pant was born.  


The slim-fitting Maxwell chino pant

The best thing with classics, is they are timeless. Easily paired with a bold floral shirt or combined together for a colour blocked outfit. Make your next wardrobe investment into a solid range of classics. They will make piecing together your next outfit out just that little bit easier.


Shop the Classics collection

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